Lazaro cardenas and high modernism essays

Lazaro cardenas and high modernism essays Historically, scholars views concerning pre-Revolutionary Michoacan contend that peasants openly welcomed the secular ideologies of Lazaro Cardenas, and willing formed alliances in the post revolutionary Mexican state as a result of the sweeping reforms initiated by the Cardenistas. However, as Marjorie Becker claims in Setting the Virgin on Fire, Cardenas cannot be viewed as a redeemer or a later-day Jesus, instead as an individual who attempted to rid the peasantry of their cultural and social heritages. James Scott argues in Seeing Like A State that when such governmental policies include centralized state planning and eradication of local norms and ideologies they adhere to high modernism. In short, Scott defines high modernism as a strong confidence in the progress of science, control and mastery over nature, and rational planning of the social order (Scott 4). To a degree, Cardenas' attempt at reforming mestizo, Indian, and campesino cultures supports claims of high moderni sm ideologies in his government. However, not all the policies were strictly high modern. The social reforms implemented bettered not only the peasants ideological outlook on life, improved social conditions, but also provided them with access to land. Cardenas therefore cannot be defined as high modernist given that Scott's title assets that "certain schemes to improve the human condition have failed"; yet many of the political, economic and social changes improved the condition of the Mexican people. Cardenistas believed that to improve the condition of the peasantry, that the existing ideologies had to be replaced. In particular, the ideals espoused by the church needed to be debunked and replaced by the rational views of the revolutionary party. The church represented a danger to the Cardenistas' given their views on property and social class. Becker addresses the issue of "the marriage of piety and property" with an overview of the teachings ...

How to Build the Best Editorial Style Guide in 10 Steps (Template)

How to Build the Best Editorial Style Guide in 10 Steps (Template) As a marketer, creating content that converts readers into customers is key to a successful content strategy. However, if your team has multiple writers, it can be tough to enforce content consistency and  brand standards. This is especially true for team members who have to write content, but arent writers by trade. So, how do you maintain a consistent voice across all the content your company creates? The answer starts with a strong editorial style guide.   Theyre the holy grail of writers guidelines, making it easy for everyone to understand your organizations voice, style, and tone. They also answer questions around formatting, appropriate usage of branded terms, and more. When every writer on your team is equipped with one, theyll be prepared to execute content that better reinforces your brand. In this post, youll learn everything you need to know about creating one that work. Table of Contents: Free Template Definition Examples Why Should Marketers Use Style Guides? Step 1. Start With the AP Style Guide Step 2. Create Guidelines For Voice, Tense, and Point of View Step 3. Translate Jargon Into Customer-Friendly Language Step 4. Explain Best Practices for Different Formats and Content Types Step 5. Identify How Branded Terms Must Be Spelled and Formatted Step 6. Define Your Brand Voice and Tone Step 7. Establish Standards of Performance Step 8. Establish Formatting Guidelines Step 9. Set Photo Guidelines Step 10. Define Guidelines for Visual Design Elements What Is ?: is the best editorial calendar platform to keep content marketing teams organized. Curious how we can help your team plan, publish, and measure content more effectively? Start here. Download Your Style Guide Template One reason companies dont bother creating style guides is because they take time. Eliminate that excuse with this free template. Download it now, then use this post to learn how to complete each section. By the time youre done, youll have a complete copy you can share with your organization.This Is How To Create A Style Guide Your Team Will Actually Use (+Free Template) What is a Content Style Guide, Anyway? For the purposes of this post, here's the definition we'll work with: A content style guide is a  document  that outlines the expectations and brand standards that every piece of content needs to meet. This should describe everything from grammar and spelling to design elements, like proper header use and logo placement. What Does a Style Guide Look Like? If you’re looking for even more information on how to build your style guide, check out the following 15 examples. MailChimp University of North Carolina Spotify Urban Outfitters Buzzfeed Drupal National Geographic Envatotuts+ Epic Content Marketing A List Apart Mozilla Google Developers GitHub Open Table FrontifyWhy Are Style Guides Important For Marketers? Style guides aren’t just for designers. They can help all content creators achieve the following: Understanding your standards of performance. What should every piece you publish include? Keep content consistent. This includes proper usage of branded terms, text formatting, and more. Learn how to write with your brand's voice. Your company should sound like your company, no matter who is writing the content. Above all, they help editors and managers save time reworking writer's content by setting clear expectations up front. Step 1. Consider Following AP Style If you ever took a journalism class, you're probably familiar with AP style. But, did you know there are other style books you can follow, too? Brands, like publishers, often base portions of their style guides on AP style. Consider ordering a copy for your office. Template Action Item: If you choose to use AP Style, drop links to external resources on AP style. Here's one from Purdue OWL, and another from Lake Sumter State College. Step 2. Establish Guidelines for Tense, Voice, and Point of View Even the best writers can use reminders on basic aspects of writing well. For team members who aren't writers by trade, including some general tips can help them avoid mistakes, too. General best practices should center around three writing elements: Tense: Should content be written in past, present, or future tense? Voice: While most writing should be in active voice, is passive voice acceptable for your brand in certain circumstances? Point of View: Should writers use first, second, or third-person perspective when writing as your company? Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Understanding When to Use Active Voice  vs. Passive Voice Most content should be written in active voice. However, there are times when passive voice may be preferable. In order to use the correct voice, though, it's important to understand the difference between active and passive voice. (For clarification, this isn't referring to brand voice. That will be touched on later.) Active Voice:  When using active voice, the sentence's subject performs an action. Ex: makes great software. Passive Voice:  When using passive voice, an action is applied retroactively to the subject. Ex: The great software is made by . In the active voice example,  the subject comes first, followed by a verb. This differs from the passive voice example, where  the action comes first, followed by the subject.   Hear the difference? Active voices sounds much more fluid, while passive voice sounds formal. Past vs. Present vs. Future Tense Tenses tell readers when something will occur, or when it happened in the past. There are three tenses, each with four tense subcategories. Present Tense Present tense is an unchanging, repeated, or reoccurring action that exists right now. Present Tense Subcategories: Simple Present: The preferred use of present tense. It uses the least amount of words of all of the other forms, and is best for crafting clear and concise messaging. Present Progressive:  Indicates an action is ongoing that happens at the same time someone writes the statement. Present Perfect: An action that happens at an indefinite time in the past or begins in the past and continues to the present. Present Perfect Progressive: An action that begins in the past, continues to the present and may continue into the future. Past Tense Past tense expresses an action that starts and ends at a previous point in time. Past Tense Subcategories: Simple Past:   This is the preferred use of past tense. Like simple present tense, it is the least wordy of all the past tense sub-categories and is preferred because of its ability to be clear and concise. Past Progressive: An ongoing action that happens in the past at the same time as another action. Past Perfect: An action that happens in the past before another past action. Past Perfect Progressive: An action that begins in the past and ends before another action occurs. Future Tense Future tense expresses an action that occurs in the future. It is recommended that writers avoid writing in this style when they create content for potential customers. Future Tense Subcategories: Simple Future: As with the other two tenses, simple future is the preferred use of the tense as it is the least wordy and can be the most concise. Future Progressive: Indicates an ongoing action that happens in the future. Future Perfect: An action that happens in the future before another future action. Future Perfect Progressive: A future ongoing action that begins in the future before another future action. Point of View Point of view refers to the perspective the author assumes when writing. The Three Points of View: First Person: The speaker refers to themselves/itself. Ex: I get organized with . Second Person: The speaker addresses the reader directly. Ex: You can get organized with . Third Person/em: The speaker refers to a person, place, thing, or idea. Ex: helps marketers get organized. Template Action Item: Under the General Writing Best Practices header record the following information: Decide whether you will write in active or passive voice.  Explain when (or if) using active or passive voice is acceptable in your content. Teach writers how to choose between tenses. Show examples of different tenses and when to use each one. Choose a POV. Choose your POV and explain why content should be written in that POV. Include example text.Step 3. Translate Jargon Into Customer-Friendly Language Next, your style guide should explain how to translate jargon into conversational language customers will understand. Every company and industry uses some type of jargon. This could include acronyms, shorthand that refers to products, or terms you use internally (that most people wouldn't understand out of context). List common pieces of jargon and internal language, and offer better alternatives to use in content and copy instead. For example, a hybrid car manufacturer might use the term, "advanced technology-partial zero emission vehicle". What a mouthful, right? A car shopper might better understand "hybrid car" or "natural gas engine." Template Action Item:  Underneath The Internal Jargon Translations header: Record each piece of jargon that comes up in your customer-facing content on the left-hand side of the chart. Record the customer friendly translation of said jargon on the right-hand side of the chart. Add rows based on the number of terms that your writers will frequently come across. Step 4. Explain Writing Best Practices for Different Formats and Content Types The next piece of your style guide revolves around choosing and outlining expectations for the types of content your marketing team will create. There are many different types of content that you can choose to create. Some common content types include: Blog Posts Case Studies Infographics Podcasts Video Scripts Social Posts Website Content Email Now, you may have different style standards for different types of content. For example, social media posts would likely follow different best practices than video scripts. Take a look at MailChimp's style guide. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Include each type of content your team creates. Step 5. Identify How Branded Terms Must Be Spelled and Formatted Another section of your style guide should identify brand names, trademarks, and so forth that must be spelled a specific way every single time it is mentioned. Sometimes, this may have legal ramifications, like when you're using trademarked terms. Take a look at this example from Microsoft.com: Note that both Intel and Core feature different legal trademark symbols. Failure to get these right could result in a letter from Intel's lawyers. Here's another example from the same page: Note that PixelSense is written not only with a trademark symbol, but with a capital S. This is likely a branding consideration the company wants to keep consistent. If you have any branded terms that need to be spelled or formatted a certain way, whether for legal or stylistic reasons, document them in your style guide. Template Action Item: Under the Brand Terminology header, record each branded term your content uses in the chart in your template. If your company has a large number of products, consider including only those that writers will need to reference most often. Step 6. Define Your Brand Voice and Tone The next part of your style guide should explain the voice, tone, and style that your branded content should take. What is Brand Voice? Brand voice is the purposeful and consistent personification, or characterization of a brand often expressed through words, tone, and culture. As a marketer, it’s important to bring across this voice at all times, whether that be through content or any other media form. You may already have your brand voice figure out, but if you don’t try a brainstorming session with the following framework: We are [insert desired perception], but we are not [insert antonym of desired perception]. For example, if we were doing a brand voice session for a major software company, it might look something like: We are professional but not stuffy. We are smart but not arrogant. We are technology savvy but not inaccessible. Repeat this process 15 to 20 times. Then, choose four or five pairings that best fit your brand voice, and record them in your template.

Personal development Essay Example | Topics and Well Written Essays - 1250 words

Personal development - Essay Example Recent years have been marked with profound changes in how hospitality services are delivered (Hinkin & Tracey 2004). My practical experience in team leadership has given me flexibility and ability to adjust to the changeable conditions of business environment, which are so necessary in the hospitality industry. I consider myself to be adaptable, creative, decisive and willing to change. I have a strong desire to lead and passion for interacting with customers and subordinates. All these features make an excellent candidate for becoming assistant C&B manager. I enjoy communicating with people. I think that every leader should possess good communicating skills in order to be able to lead people and direct their activity. As a leader, I have learned to take decisions, taking into consideration other opinions and beliefs. I am extremely attentive to customer and subordinate feedback and try to provide information needed to meet our obligations and do our jobs well. I consider it to be v ery important for a leader to understand the role of teamwork and to be able to coordinate the work of the team he leads. Also it is very important to be able to evaluate the abilities of other people in order to distribute the tasks among team members and I think that now I can assess one’s skills and abilities properly.... ve realized that as the hospitality industry is becoming dynamic and complex, hospitality firms and enterprises need to be unique, in order to sustain their competitive positions over long-term periods (Chathoth & Olsen 2002). Leadership can readily become the source of hospitality firms’ competitive advantage. Flexibility, patience, control, and direction is what leaders need to pursue prospective careers in the hospitality industry and make it more attractive and competitive. I have learned the value of teamwork and the importance of collaboration in the provision of superior food and beverage servicing at Radisson Edwardian Hampshire Hotel. My experience has taught me knowledge and skills needed to become assistant C&B manager. I have experience in managing and organizing F&B services. I possess great delegation and supervisory skills. My role of a team leader has given me flexibility needed to quickly respond to a wide array of work situations. I am interested in and inves t resources and efforts in developing all members of my team. All these skills will give me strength and confidence as I am entering a new stage of career development. In five years, I view myself part of the executive team at Radisson Edwardian Hampshire Hotel. I am willing to provide guests with superior hospitality experiences and maintain genuine relationships with the subordinates. To achieve this goal, I will need to expand my theoretical knowledge and practical experience in the next 2-3 years. To achieve this goal, I will need to obtain the job of assistant C&B manager and enter executive education for hospitality managers. Which school to choose is an open question, as there is a variety of learning opportunities in all parts of the world. For example, Cornell office of executive

Personal development Essay Example | Topics and Well Written Essays - 1250 words

Personal development - Essay Example Recent years have been marked with profound changes in how hospitality services are delivered (Hinkin & Tracey 2004). My practical experience in team leadership has given me flexibility and ability to adjust to the changeable conditions of business environment, which are so necessary in the hospitality industry. I consider myself to be adaptable, creative, decisive and willing to change. I have a strong desire to lead and passion for interacting with customers and subordinates. All these features make an excellent candidate for becoming assistant C&B manager. I enjoy communicating with people. I think that every leader should possess good communicating skills in order to be able to lead people and direct their activity. As a leader, I have learned to take decisions, taking into consideration other opinions and beliefs. I am extremely attentive to customer and subordinate feedback and try to provide information needed to meet our obligations and do our jobs well. I consider it to be v ery important for a leader to understand the role of teamwork and to be able to coordinate the work of the team he leads. Also it is very important to be able to evaluate the abilities of other people in order to distribute the tasks among team members and I think that now I can assess one’s skills and abilities properly.... ve realized that as the hospitality industry is becoming dynamic and complex, hospitality firms and enterprises need to be unique, in order to sustain their competitive positions over long-term periods (Chathoth & Olsen 2002). Leadership can readily become the source of hospitality firms’ competitive advantage. Flexibility, patience, control, and direction is what leaders need to pursue prospective careers in the hospitality industry and make it more attractive and competitive. I have learned the value of teamwork and the importance of collaboration in the provision of superior food and beverage servicing at Radisson Edwardian Hampshire Hotel. My experience has taught me knowledge and skills needed to become assistant C&B manager. I have experience in managing and organizing F&B services. I possess great delegation and supervisory skills. My role of a team leader has given me flexibility needed to quickly respond to a wide array of work situations. I am interested in and inves t resources and efforts in developing all members of my team. All these skills will give me strength and confidence as I am entering a new stage of career development. In five years, I view myself part of the executive team at Radisson Edwardian Hampshire Hotel. I am willing to provide guests with superior hospitality experiences and maintain genuine relationships with the subordinates. To achieve this goal, I will need to expand my theoretical knowledge and practical experience in the next 2-3 years. To achieve this goal, I will need to obtain the job of assistant C&B manager and enter executive education for hospitality managers. Which school to choose is an open question, as there is a variety of learning opportunities in all parts of the world. For example, Cornell office of executive

Personal development Essay Example | Topics and Well Written Essays - 1250 words

Personal development - Essay Example Recent years have been marked with profound changes in how hospitality services are delivered (Hinkin & Tracey 2004). My practical experience in team leadership has given me flexibility and ability to adjust to the changeable conditions of business environment, which are so necessary in the hospitality industry. I consider myself to be adaptable, creative, decisive and willing to change. I have a strong desire to lead and passion for interacting with customers and subordinates. All these features make an excellent candidate for becoming assistant C&B manager. I enjoy communicating with people. I think that every leader should possess good communicating skills in order to be able to lead people and direct their activity. As a leader, I have learned to take decisions, taking into consideration other opinions and beliefs. I am extremely attentive to customer and subordinate feedback and try to provide information needed to meet our obligations and do our jobs well. I consider it to be v ery important for a leader to understand the role of teamwork and to be able to coordinate the work of the team he leads. Also it is very important to be able to evaluate the abilities of other people in order to distribute the tasks among team members and I think that now I can assess one’s skills and abilities properly.... ve realized that as the hospitality industry is becoming dynamic and complex, hospitality firms and enterprises need to be unique, in order to sustain their competitive positions over long-term periods (Chathoth & Olsen 2002). Leadership can readily become the source of hospitality firms’ competitive advantage. Flexibility, patience, control, and direction is what leaders need to pursue prospective careers in the hospitality industry and make it more attractive and competitive. I have learned the value of teamwork and the importance of collaboration in the provision of superior food and beverage servicing at Radisson Edwardian Hampshire Hotel. My experience has taught me knowledge and skills needed to become assistant C&B manager. I have experience in managing and organizing F&B services. I possess great delegation and supervisory skills. My role of a team leader has given me flexibility needed to quickly respond to a wide array of work situations. I am interested in and inves t resources and efforts in developing all members of my team. All these skills will give me strength and confidence as I am entering a new stage of career development. In five years, I view myself part of the executive team at Radisson Edwardian Hampshire Hotel. I am willing to provide guests with superior hospitality experiences and maintain genuine relationships with the subordinates. To achieve this goal, I will need to expand my theoretical knowledge and practical experience in the next 2-3 years. To achieve this goal, I will need to obtain the job of assistant C&B manager and enter executive education for hospitality managers. Which school to choose is an open question, as there is a variety of learning opportunities in all parts of the world. For example, Cornell office of executive

Alcohol Use in Micronesia Essay Example | Topics and Well Written Essays - 750 words

Alcohol Use in Micronesia - Essay Example Today, alcoholism is a major issue that calls for international attention and input to try and manage. This paper evaluates the culture Truk, Marshallese, and Palau, and compares them to identify distinct differences and similarities to generate a hypothesis. Prior to the Japanese administration, chewing of betel nut was common, until the Japanese introduced alcohol and it is now a part of their traditional and modern day occasions except house parties intended for financial exchanges (Nero 1990). The Palaun’s today are associated with high drinking capacities. This drunkenness is linked to increased wife-beating which is today more common than ever for this culture. Abuse origin is thought to be the administration of the Japanese who introduced corporal punishment as a mode of discipline and for violence against women by their husbands, and increased drunkenness amongst Palauan’s men resulting to high Palauan aggressiveness. Chuuk culture is located in Moen Island where alcohol abuse is a common practice that originated from United States immigrants, embedded into Trukese cultural system, and perpetrated by their cultural attitudes and values (Mac 1979). Additionally, Trukese marriage stability occurs with age where men become less violent and are only alcoholics unlike youngsters who drink and engage in fights. Trukese are alcohol abusers identified through destructive conduct and aggressiveness and fights. These drunkards are mostly identified as high school dropouts, and unemployed wage workers (Mac 1979: 134). The Marshallese people are located in Moen islands and originally consumed alcohol in during transition of young males to manhood. However, bottled alcohol or liquor was introduced to them by Americans resulting to changes in youth ethos to take charge of their own affairs and not blindly following the community elders (Carucci 1949: 147). Alcoholism amongst Marshallese unmarried

Three Threats to the Sustainability of Forests Essay -- Deforestation E

When speaking about the sustainability of forests, sustainability itself must first be defined. The concept of sustainability is not easily defined in a single sentence or even in several sentences. As quoted by Steve Nix (n.d.), the British Columbia Forest Service defines sustainability as the integration of 3 elements, the environment, the economy and the social system, into a single system that can be maintained in a healthy state indefinitely. To achieve and maintain this delicate balance, many different factors within those 3 elements are required to work together in unison. With so many factors working toward creating a balance there would ultimately be factors working against and threatening the balance of sustainability. The temperate forest biome is home to most of the world’s industrialized nations including the United States, Canada, China and Russia. In this biome, there are three main threats to the sustainability of forests: overuse, pollution and the sustained u se of traditional methods. As with many elements in nature, these three threats are both significant individually and also interconnected. In the modern industrial age, everything is about making a profit. Manufacturers of consumer products strive to maximize their production of products at the same time reduce the cost of production. Because most of the world’s industrialized nations are populated in the temperate mixed forest biome, the actions of these manufacturers directly impact and threat the sustainability of forests on a much larger scale than most other parts of the world. Manufacturers find the cheapest and easiest way to obtain energy and raw materials for production. Because alternative sustainable sources of energy are more expensive, manufactu... ...ilable at: [Accessed 25 October 2010] Ontario Nature, 2010. Threats to the Boreal Forest. [online] Available at: [Accessed 27 October 2010] Hanlon, et al., n.d. Endgame Dealing with Decline. [online] Glasgow: University of Glasgow. Available at: [Accessed 27 October 2010] A. et al., 1998. Shades of Green: Earth’s Forests. [online] Available at: [Accessed 25 October 2010] Government of Ontario, 2010. Landfills, Garbage, Incinerators, Recycling and Composting. [online] Available at: [Accessed Nov 15 2010]