Dream Essay Essay

Imagine yourself 10 years from now. After spending most of your young life cramped inside of an overpopulated school, you are anxious to begin your dream job, the job that you have been waiting for since grade school. Now, it’s finally yours and no one can take it away from you, no matter how hard they try. Everyone has a dream that they would like to have come true later in life, whether it’s to have their dream job, or to meet their favorite celebrity. My dream in life is to finish school and become a doctor. I want this dream to come true because ever since the doctors at Saint Barnabas hospital saved my mother from dying from birth, my brother from dying from multiple asthma attacks, and my grandma from breast cancer, I knew I wanted to be like them someday, helping to save the lives of young(and old)people. There are multiple steps that I would have to take for me to fulfill my dream of becoming a doctor. The first step to accomplishing my goal is attending an Ivy League School. The best way to be able to attend an Ivy League School is getting admirable grades early. Ivy League Schools most likely won’t admit you to their school if you start doing well in school late in high school. You should also challenge yourself academically. This means taking advanced courses, especially ones that offer college credits. Ivy League Schools prefer students who do well in a challenging course than one that does exceptional in an average one. Although this may be a tedious task, I believe that it’s worth the wait. To accomplish my goal to become a doctor, I will have to be very studious and diligent for me to be able to finish school. When I close my eyes, I can imagine myself 15, 20 years from now, accomplishing my dream of becoming a doctor. After a long day of working as a doctor in my office in California, I finally get to come home to my wonderful husband, 2 kids, 2 dogs, a turtle, a hamster, and a guinea pig. The scene when I get home is different everyday. Sometimes, I come home to the find everything serene and the kids doing homework or the kids watching television with the dogs at their feet. But other times, I come home to total chaos. The kids are fighting for no apparent reason and the house is flipped completely upside down. But, even with the chaos, I love my family and wouldn’t change anything, even if I could. I can already imagine myself taking care of a patient. I’m working in my office when the doctors rush him in, telling me that he’s been in a horrible car accident and is unresponsive. They also tell me that a piece of the metal highway barrier has entered his body and when I look down, I can see it jutting out of the lower section of his thigh. We rush him into an operating room, give him the anesthesia, and start the procedure to remove the jutting highway barrier from the man’s body. After 6 hours, 3 cups of coffee, and a lot of skin and blood lost, we finally removed the piece of metal out of the man’s thigh. After the procedure, I got many accolades from my fellow doctors. Being a doctor demonstrates all of the capricious things that happen in life, but everyday, I revel the fact that I get to live out my dreams. Now that my dream is a reality, I can say that after many years of working hard in school, have accomplished my goal of becoming a doctor. Now, I can probably better understand how tired my mom actually was taking care of two kids and working full time. Working full time and becoming a mother to two kids makes me appreciate my mother even more than I already do. I know how hard she works to take care of me and my little brother and also to be able to pay all bills. Becoming a doctor changed my family’s life because now, instead of them taking care of me, I am old enough to take care of myself, and my family members. I hope that instead of fantasizing about it, I will actually get to live out my dream 15, 20 years from now.

Is Going Green Nothing More Than a Marketing Gimmick

Running head: MARKETING GIMMICK 1 Is Going Green Nothing More Than a Marketing Gimmick? Ong Shi Meng MARKETING GIMMICK 2 Is Going Green Nothing More Than a Marketing Gimmick? â€Å"Marketing† has a lexical definition, which is â€Å"theory and practice of commercial selling†, whereas the persuasive definition is â€Å"the activities of promoting products or services in order to gain profits or other advantages by changing consumers’ attitudes towards a brand†. Green marketing is somewhat similar, but it is the activities of promoting products or services that are presumed to be eco-friendly.There are many perspectives on green marketing, for example, it is just a marketing strategy of a corporate and it is mainly targeting on consumers who are concern of environmental issues. To put it simply, a business is utilizing green marketing tactics when their marketing message is targeting the eco-conscious members of the target market, for example, a Web hosting provider markets itself as environmentally friendly to prospective customers by touting the fact that their facilities is run by wind or solar power.Another example would be in food marketing, where you’ll find products marketed as organic or pushing the fact that it’s from local farmers (meaning less preservatives and less waste in transporting the food). Essentially, the marketing campaign revolves to some degree around appealing to a consumer base trying to be more environmentally friendly. While my overall outlook on green marketing is a positive one, because of its consumer-driven and often altruistic to at least a degree, I do think there’s a flip-side where certain green marketing techniques are simply gimmicks.First, there’s green-washing, the false claims about environmental issues to raise concerns with the public, convincing them there’s a problem that may not even exist, and then pushing your product as a solution. In this case, consume rs who fall for the trick are committing the fallacy of inappropriate appeal to authority. According to McGraw-Hill (2012), the fallacy means we look to an authority in a MARKETING GIMMICK 3 field other than that under investigation.Similarly, consumers tend to buy green products from an authority that is not specialized or professional in environmental issues. This is just deceitful, and we’re in a day and age now where it’s very likely you’ll be caught and publicly exposed. Lie is a deliberate attempt to mislead without prior consent of the target (McGraw-Hill, 2012). I also think the premium prices for green products will eventually become a thing of the past.As people come to  expect  more products to be environmentally friendly, their willingness to pay more (looking at the items as special in some way) will diminish. However, with the demand rooted in personal convictions, I don’t think the demand for green products will fade to match that price issue – companies will find a way to go green for less. When it comes to green marketing, the real key is to be sincere. If you truly care about the environment, and are acting out of that concern first and foremost, consumers will notice.Taking actions is definitely more effective than using emotive language, language that is purposely chosen to elicit certain emotional impact in order to promote products which might be useless for consumers. Focus on building a more sustainable business beyond simply being able to increase prices or appeal to the eco-savvy markets. MARKETING GIMMICK 4 References McGraw-Hill. (2012). Think. New York: NY: The McGraw-Hill Companies.

1) Conceptualizing Social Class - Classes Society 2) Conceptualizing Essay

1) Conceptualizing Social Class - Classes Society 2) Conceptualizing Social Class - Understanding life Circumstances - Essay Example But if we give a keen thought, we come to the conclusion that our society is still divided into rich class and poor class. There are communities that are dominant over other communities. We face racism which strengthens the roots of the process of dividing the society into classes: tribal, nomadic, so on and so forth. If we talk about United States, the believers of the myth of the classless society stand for the idea that a large part of American population shares the same lifestyle, which means that America is a classless society. But by going into the details of this myth, we come to know that since some decades, the wages of Americans have been declining and to keep up with the expenditures, people had to increase the daily working hours and women started going out looking for jobs. Media has been playing big role in promoting this myth. The print media delivers news about business events but not about the related labor statistics which means that the citizens are only informed a bout the major economic activities and not about the conflicts arising as a result of class distribution. The circumstances that a person faces through his life leave a great impact upon his mental and physical health. People have always been facing unfortunate life circumstances like poverty, starvation, child abuse, obesity, mental torture, and so on. Poverty adversely affects a person because he faces lack of income, resources and assets, and encounters disadvantages in his daily routine. Poverty results in continuous generation of a social class that lacks access to proper food, clothing and shelter. The poor do not have the power to change their circumstances as they do not afford education too. They learn to live with poor relationships within family and with other members of the society, degraded sense of worth and spiritual ignorance. Poverty is mainly caused by overpopulation which is a situation

Describle the signaling pathways responsible for regulating the Research Paper

Describle the signaling pathways responsible for regulating the release of the pancreatic zymogens from the pancreatic acinar ce - Research Paper Example The paper highlights the presence of receptors and secretagogues that initiate the secretion of the zymogens. The main secreatagogues include the acetylcholine, cholecystokinin and other associated peptides. The paper also describes the mechanism of calcium ion signalling pathway in regulating secretion. Moreover, the paper provides details of the secretion mechanism, detailing all the mechanism and their regulation. Regulation of the pancreatic function in the acinar cells is complex, and scientists are yet to describe all the mechanisms in depth. Introduction The functioning of the pancreas presents complex pathways. The organ exhibits both exocrine and endocrine functions. The fact that the peculiar organ exhibits both of these function s has intrigued scientists to unveil the regulatory mechanism that govern its function. As expected, the organ has both neural and hormonal forms of regulation. Pancreatic duct cells secrete a combination of fluid and bicarbonate ions responsible f or the neutralization of gastric contents in the duodenum. Since this secretion involves a duct, it defines the exocrine function of the organ. On the other hand, the pancreas consists of four types of endocrine cells that secrete varying hormones. The alpha cells are responsible for glucagon secretion, while the beta cells produce insulin. In addition, there is production of somatostatin from delta cells, and pancreatic polypeptide from PP cells. Structural studies of the pancreas indicate an assembly of the endocrine cells in the islets. This paper will highlight the regulatory mechanisms of the acinar cells responsible for the secretion of the juices that play a role in digestion. Acinar cells of the pancreas bear the responsibility of synthesis and secretion of the numerous enzymes that aid in digestion of nutrients in the small intestine lumen. The critical function played by the digestive enzymes necessitates the availability of both short and long-term regulation. Such regula tion serves to ensure a supply of the enzymes after food intake. The regulation process requires the availability of receptors and secretagogues that initiate the secretion process (Husain, and Thrower 466-7). Receptors and Secretagogues The primary secretagogues responsible for initiating secretions from acinar cells are acetylcholine and cholecystokinin (CCK) (Wu et al 642). The vagal postganglionic neurons are responsible for the release of acetylcholine. On the other hand, CCK comes from the intestinal endocrine cells. Moreover, secretin, a secretagogue for initiating secretion in duct cells also plays a critical role in the acinar cells. There are numerous receptors for hormones, growth factors, and neurotransmitters in the acinar cells. Studies reveal that activity on these receptors influence the secretion patterns of the acinar cells. CCK has the potential of activating CCK receptors on the vagal afferent endings. Scientists have described the mechanism responsible for this activation as paracrine. Other studies have highlighted that CCK advances to the blood and exerts control on the contractile mechanisms of the gall bladder. This triggers emptying of the bladder. Animal studies have established that CCK receptors play a vital role in the acinar cells of rodents. However, studies are yet to confirm the role of the same in humans. In addition, the acinar cells exhibit effects of other peptides responsible for

Visual Literacy Essay Example | Topics and Well Written Essays - 250 words

Visual Literacy - Essay Example Taylor, by refusing to show any creations or structures of the indigenous people, represents them as a homeless, wandering band, whereas Howling Wolf portrays a thriving community. Question 2 John Taylor’s treaty signing portrays an entirely male cast, ignoring the many indigenous women present at the treaty signing. He probably did not make an active decision to exclude the women from this work, but instead made what he would have considered important artistic decisions. Taylor clearly believed that this treaty signing was an important event, as he chose to record it in such a detailed work. He probably also thought that, as an artist, his duty was to emphasize the important aspects of the event, while not portraying other things that would clutter his work. He, coming from a white patriarchal background probably believed on every level that indigenous women were of little worth, and thus the idea of recording them as part of an important event probably did not even cross his mind.

Math Lesson PLan (Measuring Angles) Essay Example | Topics and Well Written Essays - 1250 words

Math Lesson PLan (Measuring Angles) - Essay Example Students with autism perform better in a predictable environment (Ernsperger, 2002). Special signals will be developed which the student can use to draw attention of the teacher if he needs help. These instructions will not disturb the class and will also shield the child from undue attention (Mcminn, 2006). Frequent feedback is essential in order to ensure proper learning. To facilitate this, the student will be questioned repeatedly and his understanding will be tested to ensure he remains on the right track. As frequent questioning in the classroom can be disruptive, special session will be given to the student. Once the students draw two lines intersecting with each other, they will be taught that the point at which they intersect is called as the vertex and angles are formed when two lines meet at the vertex. Students will now be encouraged to give examples where angles are important. They will be asked to give examples from everyday lives. Ask each student to give one example of an angle. This will ensure that students understand what angles mean and what their importance is. The teacher will then distribute an angle worksheet to all the students. This worksheet will include the following – definition of angles, how angles are measured, and 3 categories of angles: acute angle, obtuse angle, and right angle and their definitions. The worksheet to be distributed in shown in appendix A. Special worksheet will be distributed for the student with visual impairment which is readable for him. The worksheet will also serve as class notes which can be given to student suffering from SLI, ESL and hearing impairments. The teacher will then draw the three types of angles on the whiteboard – acute angle, obtuse angle and right angles and explain each and every point mentioned in the worksheet clearly and precisely. While explaining these points, the teacher will face the students at all

Material Culture Essay 2014-15 Example | Topics and Well Written Essays - 2500 words

Material Culture 2014-15 - Essay Example Culture developed with the human advancement in technology. Technology development leads to the study of the various human cultures Kittler, Winthrop-Young, & Wutz, 1999). Art conservation deals with the objects of culture, it provides a safe and secure environment for the objects under study. The Art conservation centre has its own work ethics just like any other work environment. There are three methods of studying material culture Gregg Finleys, Fleming and Prowns Methods. Gregg Finley was an historian who came up with the methods of studying material culture in the society (Mcluhan, 1962). According to him objects as of value while studying the culture. The object of study has five attributes that should be keenly studied. The five attributes of a significance. The object material is the appearance, composition and the colour of the object. The material of the object can explain presence of some culture in that particular object. Construction of the object can reflect culture in terms of its decoration, dimension, quality of the object and fabrication. The function explains why the object was created and how it is used. Provenance explain the history of the object, the owner of the object, user of the object, where and when the object was created (Muri, 2007). The significance of the object states the importance of the object to the owners and the end user s of the object. The Fleming’s methods provide operation that can be used to relate culture to certain objects. The first operation is the identification of the object; establish some unique features in the object and description of the object. The evaluation is the second operation, the object is compared with others similar object in the society to arrive at the final judgement. The third analysis is the interrelationship of the object with the culture to derive a meaning of the object in the society (Hammer & Swaffar, 2012). The final operation is the

U.S. Supreme Court Essay Example | Topics and Well Written Essays - 500 words

U.S. Supreme Court - Essay Example Kagan became Pres. Obamas official nominee to replace retiring Associate Justice John Paul Stevens in 2010. It was easy to see why he would nominate her to the position. In his own words, Pres. Obama described her admirable character traits (Scherer, M., 2010) that led to her nomination as : â€Å"Elena is respected and admired not just for her intellect and record of achievement, but also for her temperament, her openness to a broad array of viewpoints, her habit — to borrow a phrase from Justice [John Paul] Stevens — of understanding before disagreeing, her fair-mindedness and skill as a consensus builder.† Ms. Kagan was nominated during a time of trial for our nation. America was in the grips of the worst recession to ever hit its people, the economy was in shambles and the previous Bush administration had often circumvented the law in order to fulfill its own political agenda. She was in effect, coming into a wounded supreme court that needed to be rehabilitated for hits own good. With her nomination, the president was merely trying to put the best person he could find in to fill the job. By his standards, she fit the bill to a T. There was no political agenda behind it and no lobby group behind her nomination. If there were, she would not have eventually been confirmed. That is not to say though that her nomination was without controversy. there were accusations coming from the GOP, who were actively campaigning against her nomination, that Kagan often defied the constitution by disallowing the military access to students on the Harvard campus during her tenure as Dean at the prestigious university. Columnist Phyllis Schlafly claimed that Kagan had â€Å"defied the Solomon Amendment" -- a statute requiring schools to provide the same access to military recruiters that they provide to other potential employers or lose federal funding†. While Foxs Sean Hannity also reported that she had â€Å"led an effort to "kick

Equity and trusts Essay Example | Topics and Well Written Essays - 750 words

Equity and trusts - Essay Example If Leonard and Nancy demonstrate to the court that they took all the necessary precautions consistent with the actions of an ordinary prudent man when exercising the trust fund, then their breaches will be discharged as exemplified in Speight v Gaunt (Kurt, Peter, Donald and Cecily 2011, p. 202-2012). In this case scenario, it is unlikely that an ordinary person with skills like those of Leonard would have managed the trust in the way he did by proposing the selling of some shares and retain the case. Section 3 (1) of the Trustee Act 2000 provides that trustee make investment decisions which he would have himself done if he was entitled absolutely to the trust assets of the trust. We could therefore say that Leonard would have made the same decisions had he been absolutely entitled to his trust assets and thus his suggestion can be considered to be reasonable. Despite this, his decision does not satisfy the set out standards like shown in the case of Cowan v Scargill where it was asc ertained that any decisions made should be wholly to the benefit of the beneficiaries and not the trustees (Sameera and Jill 2009, p. 202-210) And since this not the case in the study, then we can postulate that a breach of trust is evident. As for the case of Nancy, by the virtue of being a trustee under the trust, she will be also liable for the breaches of Leonard if it can be proved that he acted in a careless manner. From the demonstrations in case of Re Vickey, it was ascertained that a trustee can be found liable for recklessness if it is proved he did not give much regard as whether his act or omission amounted to a breach of trust. Since Nancy omitted in her duties by not raising objections to Leonard’s suggestions, we can say that he is careless and therefore he may be found to have breached his fiduciary duties. Additionally, just like it has been expressed by Abbas and Clements, the trustee is personally obliged to run the trust with part of the duty being to keen ly observe what other trustees are doing and raise objections if something wrong is being done (Antony 1999). Therefore, since Nancy did nothing to ensure that Leonard was exercising the instruments of trust as required, she is thus liable to a breach of trust. Consequently, as spelt out in Bahin v Hughes, there are sufficient reasons not to allow a trustee to escape liability by placing blame on another trustee or other trustees for anything that goes wrong (Bruce, Florin 2009). Nevertheless, if it can be approved that there was an exemption clause to that regard freeing her from the liability, then she shall not be in breach. Therefore, since in this case the trust instrument contains the clause, Nancy cannot be held liable for the breach of trust and should therefore not be sued. The beneficiaries are in a position to seek proprietary claim from Orlando’s property as it falls in the awarding against a specific asset which in this case is the swimming pool. Orlando clearly still is in possession of the swimming pool and thus the beneficiary can clearly assert proprietary claim to the swimming pool. We cannot determine if Orlando had the knowledge that the money she received from her mother was from the trust, but if Orlando had the knowledge then he clearly suffers from the liability to account to trust for value of property received, and

Upgrade Library System Essay Example | Topics and Well Written Essays - 2750 words

Upgrade Library System - Essay Example First, the institution’s brand name will improve attracting more students and other interested team of researchers. Second, student’s performance will greatly improve both their psychological attitudes and Morales being improved. This will directly and indirectly enhance their academic performance. The conflicts between students and staff that result of poor quality products and services shall be reduced. The quality of service delivered to students shall increase. For example, by automating all its operations, it will be able to better respond to the needs of students in a faster and more accurate manner. The upgraded library will save time thereby allowing more time for studying. It will also lead to higher productivity and improved attitudes towards learning and studying in the college. The project has numerous benefits both tangible and intangible not only to the sponsors but also to the society at large. I therefore, strongly recommend that the project be undertaken to realize its potential fruits of growth and development in the arena of education and research. The proposal involves the upgrading the library to suit and respond to the ever-increasing needs of students and other interested stakes. Through a brief historical background of Miami-Dade College, the project has highlighted the need for upgrading the library system to address the increasing number of their students and their ever-changing needs. The project aims at improving the service delivery by reducing the workload of librarians, saving time, automation of all the library operations. It will also increase the efficiency and the general outputs of the staff. The project will consist of three members, who have vast expertise and knowledge in the field of technology and administration o key a keen eye of the progress of the project to ensure its success. The research will take a maximum of two weeks considering the urgency and role it is awaiting to play in the institution that is marred with inefficiency and high staff turnover due to using the traditional manual system in its operations. The project aims to

Russia, Democratic or Not Essay Example for Free

Russia, Democratic or Not Essay Russia should be considered a semi-democratic country. They have the characteristics of a democratic country, yet at the same time they dont. For example, they have freedom of speech but to an extent. As shown in a round table discussion show thats been on air for years. But, its only good things are spoken about the government and Putin. Also they can vote and what not but the government tries to rig it. Another example is that people may oppose the government, but may not publicize it widely. A show of this would be like the man that broadcast his ideas about the government on the radio, but he is only aloud to at on station. Any other station has him blacklisted. So not many people hear his ideas. Another problem is there freedom to assemble. They can do this but only with the permission of the government. Also they sometimes pay kids to participate in rallies that oppose anyone against the government and Putin. And lets not forget about the private owned businesses because these are essential. In Russia businesses can be privately owned to an extent plus they can choose what to sell and how much, also they decide who they hire. Also, the Russian Federation confirms a citizens right to state healthcare and medical assistance free of charge. Citizens do not pay for this but instead companies and government subsidies do. Plus the health care is poor. They may have well trained doctors but indecent equipment. This is a helping cause in the reason why the death rate is higher than the birth rate. The life expectancy is also low. These are all signs of a semi-democratic country.

Importance of Environmental Care in Business

Importance of Environmental Care in Business The partners There are numerous significant choices which were touched base at when the unexpected mishap happened. The events and occasions that took place amid the occurrence ended the life of various people. The partners, for this situation, involve each who was influenced by the activities that happened amid the mishap. This incorporate; workers of Amtrak, the organization itself, its clients who were on the prepare, the railroad line proprietors, the holder of the towboat, the team and the skipper of the watercraft, the administration manufacturer of the scaffold, and the drift watch. The interests of the partners There are different advantages that the partners specified had. One of the interests is that they expected arrangement of security and insurance. Because representatives, their enthusiasm for the association is that they ought to be given generous compensations which coordinate with the administrations which they offer in the gathering. Additionally, employer stability and fulfillment is another intrigue which the specified partners may have towards the association. For the administration, its advantage is to guarantee that the representatives are ensured and that the specialists are shielded from any unsafe demonstrations. Additionally, the legislature has an enthusiasm for ensuring that the workers are not abused. The vast part of the corporate social duty falls under Amtrak since it is the primary partners. In any case, different partners had a role to play in regards to corporate social obligation. There are four angles which relate to the corporate social responsibility of the various partners amid the event of the mishaps. These incorporate; moral, legitimate, monetary and magnanimous. Corporate social duty In the ethical viewpoint, Amtrak has a social duty of guaranteeing that the social group where the occurrence happened is adjusted. After the mischance, it is the responsibility of the association to ensure that all individuals who were influenced unintentionally are paid. Additionally, they ought to make sure that the requirements of different people are met. Additionally, Amtrak ought to work towards upgrading its open connections. It ought to likewise put new decides that will restrain the event of the mischance. The administration additionally has one of the partners has a part to play in regards to the episode. Since it is entrusted with the obligation of securing the representatives, it ought to work towards observing if Amtrak has utilized qualified faculty in the association to guarantee that the clients are given sufficient administrations. In the lawful angles, there are a variety of aspects that ought to be put into thought. Amtrak ought to consider researching the reason for the crash. In that capacity, it ought to remunerate the families whose individuals kicked the bucket in the mischance. It ought to likewise react to the claims that are probably going to develop after the event of the crash. In the episode, it is apparent to illustrate that the reason for the mishap was not strikingly discovered. This is because the tugboat commander and the individual in charge of working the train were not in charge of the crash. Despite the way that the association was not lawfully in charge of the event of the mishap, it ought to assume its part of repaying its representatives. The administration likewise has a legitimate obligation of guaranteeing that the property of the people required in the mischance is not altered. In the financial perspective, Amtrak has a duty of ensuring both its partners and stockholders. Uniquely, the proprietors of the association who are the stockholders are probably going to be influenced more therefore of the mishap. All things considered, they will be changed with respect to back. Hence it is the duty of Amtrak to guarantee that the proprietors, representatives and the travelers are protected. The travelers ought to likewise be adjusted. Since Amtrak shapes a huge part of the financial cosmetics of the U.S, the occurrence is probably going to influence the stock exchange. It is, in this way, primary that the association guarantees that it concocts stringent measures to keep away from the unsettling power of the market and losing of significant financial specialists from the monetary structure. Concerning liberal perspective, it will-will fit for the administration, proprietors of Amtrak, the clients, and all the specified partners to hold hands and think of a philanthropy store that will help in the financing of the people who endured the tragedy. Moreover, an activity they ought to cooperate in helping the encompassing group. Conclusions and proposals Summarily, it is fundamental to bring up that the partners required in the occurrence activities in reacting to the social obligation to the encompassing group. From the perspectives recorded over the partners ought to guarantee that every one of them has a generous impact in alleviating the dangers related with the mischance. Additionally, they ought to ensure that they errand all the conceivable measures that will help in decreasing the risks of mishap event. Consequently, they ought to guarantee that the legal, moral, monetary and generous viewpoints. All things considered the partners will assume their parts in corporate social duty. References Halbert, T. (2015). Law and Ethics in the Business Environment, 8th Edition. [Kaplan]. Retrieved from https://kaplan.vitalsource.com/#/books/9781305483125/, Garner, A. Huff, W. (1997). The Wreck of Amtraks Sunset Limited: News Coverage of a Mass Transport Disaster. Disasters, 21(1), 4-19. http://dx.doi.org/10.1111/1467-7717.00041

Vodafone Business Marketing Analysis Marketing Essay

Vodafone Business Marketing Analysis Marketing Essay Vodafone is a well-known mobile network operator headquartered in Newbury, England. It is recognized as the largest telecommunications network company all over the world on the basis of its turnover. Currently, the company has equity interests in twenty-five countries and Partner Networks in another forty-one countries (Vodafone 2011). It is the second largest mobile telecom group throughout globe after China Mobile. The firms success is due to its strategic capabilities and their link with significant external and internal factors. Nowadays for surviving in an intense competition, it is essential that firms must be innovative but it is also essential to identify what makes a firm innovative. As well, it is also vital to identify that what are the resources that make a substantial contribution in a firms innovation capabilities. In regard to business these innovation capabilities are also known as a firms strategic capabilities. The success of a firms strategic capabilities depends on its ability to link it with its internal and external factors that influence the setting of its business objectives and policies. In the light of resource based theory, the strategic capabilities of Vodafone can be assessed by identifying its current resources and capabilities as a successful player in telecommunication network industry (Ordanini Rubera 2008). Subsequently, the effects of its key resources on its strategic capabilities need to be identified in relation to its link with external and internal factors. Throughout company long history and success its resources are classified in two categories that are: Tangible resources: The company tangible resources can be classified into four categories that are financial, physical, organisational structure and technological resources. Intangible resources: Intangible resources can be classified into people-dependent and people-independent resources (Bakar Ahmad 2010). All these resources are not having same importance to company strategy as financial, structure, technological are highly important whereas physical resources is having ordinary importance to it. On the other hand, people dependent and people-independent resources like human and innovation resources and reputation and organisational culture all are having high importance to Vodafone strategy. In regard to these resources, the company is significantly able in developing several strategic capabilities that can be analyzed with the help of its value chain activities that are primary activities and support activities (Bakar Ahmad 2010). Activities or organisational functions direct its employees towards the development of capabilities so it is essential to identify capabilities in regard to companys primary and support activities. One of the substantial strategic capabilities developed by Vodafone in regard to its operations is providing telecommunication services at low cost with guaranteed quality. In regard to technological development, the company have become able to exploit technological opportunity and developing and applying technologies (Donaldson OToole 2007). For handling human resource management, it has developed its capabilities in concern of recruiting and training competent personnel for technological innovation and motivating compensating all employees for more and more technological innovation (Dodourova 2003). In regard to its infrastructure related activities, it has developed capabilities like recognizing and promoting the aspect of innovation, financing and planning for technological innovation, integrating all functional departments, evaluating technological innovation, legal support to it, and attaining essential government support to finance and protect its technological innovation (Dodourova 2003). The discussion of company strategic capabilities and resources depict that almost all its strategic capabilities are grounded on technological innovation that are highly supported by its innovation-friendly tangible and intangible resources. Due to this extreme association between resources and capabilities, the company have become able to handle its external and internal environment that can be understood with subsequent tools like PEST and SWOT analysis: PEST analysis Political factors: Several political factors related to regulations, infrastructure, and health issues affect Vodafone business objectives and policies but with its strategic capability of recognizing, financing, planning, integrating, assessing, and legal and government support it become able to effectively deal with these external issues and develop effective business strategy as per the industry trends and environment (Donaldson OToole 2007). Economic factors: Economic factors like high cost of licences, the bidding war for 3G and constant price wars between providers also critically affect company and its business plans but with its strategic capabilities of technological innovation Vodafone has become able to serve its customers with more surprising and advanced services (Dodourova 2003). Its technological development operations related capabilities are significantly assisting it in resolving economical issues from its external environment. Social-cultural factors: Socio-cultural factors like health issues, demographics and social trends also affects company operations that it critically handled with the help of technological innovation in regard to its human resources and technology development (Lynch 2006). Technologies offered by Vodafone are assured and approved that assist it in handling health related issues and its employees are highly dedicated and committed for technological innovation that assist in handling changing demographics and social trends. Technological factors: Technology related issues that affect company operations and business plans are excessive technological change in mobile phone industry, the introduction of 3G and several other advanced aspects (Dodourova 2003). All these external environment related issues are handled by Vodafone with its technological innovation capability that has been developed by exploiting technological opportunity and developing and applying technologies. SWOT analysis: Another contribution of Vodafone strategic capabilities is in concern to the management of its internal environment that is highly essential to link it up with external environment. With the help of its strategic capabilities, the company has become able to maximize its strength and existing opportunities like global experience, establish itself across several countries, exploring new technologies related to telecommunication and mobile, and increase its size of the market and as well as its market share (Bakar Ahmad 2010). As well, due to its technological innovation capability it has also become able to establish itself at a good global platform, standardized customer relationship management and attaining high operations margin (Dodourova 2003). In addition to this, the company has also become able to minimize its weaknesses and threats to external environment like high capital expenditure, huge RD and infrastructural costs, legal issues, selection of appropriate technologies, political and social regulations, and increasing competitors (McLoughlin Aaker 2010). It has all become possible due to its strategic capabilities developed throughout its different primary and support activities and continuous support from its tangible and intangible resources. All the above identified strategic capabilities assist firm in handling its external as well as internal factors that in turn assist it in the development of appropriate business objective and plans for present and future success of the company. Critical Appraisal of Vodafones Business Performance since 2008 Vodafone is one of the worlds largest mobile communications companies on the basis of revenue. From, its inception it is operating with a vision to become communication leader in a significantly connected world (Capon 2008). In its initial year, it confronted substantial difficulties throughout its business performance but in last some years it has attained immense success due to its several distinct strategic initiatives (Sandbach 2009). Since 2008, the company is doing quite well but still it confronted several failures related to intense competition, emergence of advances communication technologies, and continuous changes in customer preferences (Lynch 2006). For handling failures related to competition the company adopted three generic strategies for competitive advantage. For handling excessive competition and market pressure, the company made use of cost leadership strategy and differentiation in spite of focus strategy. In regard to its problem of competition, the company cost leadership strategy was highly helpful. One critical success attained by the company in this period was to become a firm with truly international customer base (Sandbach 2009). It become possible for Vodafone due to its appropriate strategies like differentiation and cost leadership strategy. In present also, this strategy is highly helpful for the company in dealing with the issues that may arise with number portability. Number portability means customers can switch to anyone who provides a reliable and cheapest service (Vodafone Annual Report 2010 2011). By competing on its cost leadership, Vodafone can direct itself towards higher unit profits that in turn will help it in attaining competitive advantage through decreasing costs. Another imperative success that company has attained in last 3 years is a good global platform which integrates its existing future network systems and heightens its ability to launch products with a concentration on both market speed and the ability to deliver it throughout all group network (Lynch 2006). It is done with a strategic initiative of differentiation. The differentiation along with marketing strategy and effective marketing mix helped Vodafone in serving its customers with added value through their wide range product features and quality that is significantly different from its competitors (Curwen Whalley 2010). The company strategic initiatives and their success and failures can also be understood effectively with the help of BCG matrix that depicts the companys market share and growth rate: Relative Market Share (Cash Generation) High Low Stars Multimedia messaging Question Marks 3G Vodafone Live Cash Cow SMS Dogs Analogue services High Market growth rate (Cash Usage) Low Vodafone BCG Matrix The BCG matrix depicts Vodafones portfolio that in turn demonstrates its products stand. Boston matrix represents the companys portfolio according to where the products and services stand in regard to market share and growth (Johnson 2008). This matrix shows that the company is operating by attaining a balance. Although, it has also confronted troubles in some last years in regard to 3G and Vodafone live that can also be depicted as a problem child or question marks. For effective future success in regard to the existing problems, the company should decrease its investments into its analogue services and in its place it should make use of money from cash cow SMS to reconstitute the problem child and maintain the star multimedia messaging in the high market share/high market growth area (Lynch 2006). In addition to these strategy models, the company performance since 2008 can also be understood with the help of different tools of financial analysis. By analysing subsequent financial ratios in terms of liquidity profitability, efficiency and return to investors it will become easy to identify that how well company managed its performance: Liquidity Ratios Current Ratio: The current ratio for Vodafone decreased from 5.40 to 5.00 in 2009 and 4.99 in 2010. It depicts that in terms of liquidity this period was not as good as throughout these years the company capability to pay its liabilities has decreased (Vodafone Annual Report 2010 2011). Quick Ratio: Vodafones quick ration fall from 5.38 in 2008 to 4.98 in 2009. This in turn also decreased slightly with 4.97 in 2010. This decrease shows that since 2008, the company ability to pay current liabilities without depending on the sale of inventory has also not attained any improvement (Luetjen Maatwk 2011). Profitability Ratios Gross Profit Margin: Vodafones gross profit margin over the three years has fallen slightly from 38.30% in 2008 to 37.00% in 2006 to a further 33.80%. It is the result of uninterrupted rise in the cost of sales. Although company margins are falling but its ratios are much better than its competitors that demonstrate that industry is at its matured stage and regularly the company is making use of new marketing strategies to bring down its cost. Operating Profit Margin: The company operating profit margin has fallen from 28.32% in 2008 to 14.28% in 2009 that in turn again rose to 21.32% in 2010. This was due to company approach towards market trends and existing competitors moves (Luetjen Maatwk 2011). Net Profit Margin: The company net profit margin has fallen initially from 19.4% in 2008 to 7.51% in 2009 and afterwards it improved to 19.38% in 2010 that was due to companys use of appropriate generic strategies and marketing strategy (Vodafone Annual Report 2010 2011). Return on Equity: The return to equity was also fallen from 8.83% in 2008 to 3.63% in 2009 but again with appropriate strategies it was increased to 9.49% in 2010. Efficiency Ratios Stock Turnover: The company stock turnover has increased continuously in the three years from 85.08 in 2008 to 99.56 in 2009 and 102.71 in 2010. This shows that throughout this three years period the company has effectively converted its stocks into revenue and as well it also made an effective use of its working capital that is critical for attaining success in present intense competitive environment (Luetjen Maatwk 2011). Debtor Turnover: The debtor turnover of the company has fallen slightly from 5.42 in 2008 to 5.35 in 2009 and 5.06 in 2010. It depicts that Vodafone is having high efficiency in regard to credit management. Asset Turnover: The asset turnover of the company is almost similar in three years as it was 0.28 in 2008, 0.27 in 2009 and again 0.28 in 2010. This ratio of company depicts its performance in generating sales from the assets at its disposition. Investment Ratios The Company earning per share has confronted both the increase and decrease from 2008 as in 2008 it was 12.56. In 2009 it reached at 5.84 and in 2010 it reached at 16.44. In addition to this, its price earning ration also confronted increase and decline. In 2008, it was 2.52 that increased to 3.14 in 2009 and again decreased to 1.35 in 2010 (Vodafone Annual Report 2010 2011). The companys use of appropriate strategies in comparison to its competitors assisted it in attaining this position. With the analysis of different financial ratios of the company, it can be said that the company performance since 2008 was a mix of success and failures. In this period the company did not confronted any severe failure in spite of just some minor business and competition related troubles (Wilson Gilligan 2005). Also, the company efforts made throughout this period were highly effective as due to this only it become able to make an effective use of its working capital. Development of a Potential Future Strategy for Vodafone With detailed discussion of company strategic capabilities and performance since 2008, it becomes apparent that company is doing very well but several times it is also troubled with intense competition and several other factors like increasing costs, emergence of advance communication technologies and changing preferences of customers (Dibb Simkin 2010). Till now, the company made use of cost leadership and competitive strategy that significantly helped it in attaining its specific business goals and objectives but it also need to be updated continuously. In regard to grow its position in international and global markets it is vital that the company operate with a potential future strategy that can be developed effectively with the help of Porters Diamond that in regard to Vodafone is as follows: Porters five forces Subsequent five forces make a direct effect on Vodafones strategic competitiveness that in turn will assist in determining a potential future strategy for the company: Competitive rivalry: In telecommunication market in which Vodafone operates competition is quite high and basically it comes from its competitors O2, Orange, T-Mobile and Virgin. In this market rivalry is high and there is no brand loyalty that exhibits that there exist little differentiation in spite of price (Dibb Simkin 2004). For handling this rivalry and growing in international markets the company should expand its operations in more and more developing nations. Buying power: In the market Vodafone is operating buying power is quite high and it could be understood with the measures of number of customers that disconnect throughout a year. This also depicts that rivalry in industry is high. Customers have several choices and new packages in regard to new tariffs and new phones (Hitt, Ireland Hoskisson 2009). For surviving in this kind of market it is vital to have continuous upgrade and expansion in developing countries for maintaining company position at global level. Power of suppliers: In addition to high buyer power, the telecommunication market also operates with strong suppliers power. In this regard, as Vodafone is a cost leader, it operates with margins higher than their competitors. This assist it to attract price increases from its suppliers more comfortably than its competitors (Dibb Simkin 2010). Being an extensive, leading competitors of the mobile telephone industry, Vodafone is able to hold its supplier cost down and attain profit but this situation would not remain in long-term if company is not able to main its position in global and international markets. For this it is vital to enter different developing countries. Threat of substitutes The company threat of product substitutes is low and it is due to its focussed cost leadership strategy. This strategy makes it difficult for others to produce similar products and services at a lower rate with same economies of scale (Fransman 2002). Threat of entry Although the threat of new entrants in industry is low but this situation need to be maintained by Vodafone by reducing its cost below of its competitors. This could be done by maintaining eminent level of efficiency and extending its place and position in different international and global markets (KÄÂ ±mÄÂ ±loÄÅ ¸lu, HNasÄÂ ±r NasÄÂ ±r 2010). With the help of this porters diamond analysis, it becomes evident that the most potential future strategy that can be adopted by Vodafone is expanding or concentrating more on developing countries. This analysis assists in identifying the suitability of selected potential future strategy. With this analysis it becomes evident that in present, Vodafone is able to maintain its position and attain significant competitive advantage with the help of focussed cost leadership strategy but the situation will not remain same in future. In future competition will get more intense and in that environment a firm that have strong international level presence will be able to operate. So, it is quite helpful for Vodafone to operate with a strategy of concentrating more on developing countries (KÄÂ ±mÄÂ ±loÄÅ ¸lu, HNasÄÂ ±r NasÄÂ ±r 2010). This strategy will also assist the company in increasing its profitability and cost-benefit that is related to the acceptability of a strategic option. Until or unless a strategic option s not acceptable it is not beneficial to use it. With this future strategy, the company will become able to reduce its costs and increase its benefits and shareholder value (Hitt, Ireland Hoskisson 2009). In addition to the suitability and acceptability of this future strategy, adoption of this strategy is also feasible. As in present also company is operating in several global locations so it is not so difficult for it to concentrate more on developing nations (Dibb Simkin 2004). It serves its customers with low prices that would also be beneficial for it to expand in developing nations. In this way, it can be concluded that concentrating more on developing markets is a quite effective potential future strategy for Vodafone and for its assured future success.

SERVICE SYSTEMS :: Business and Management Studies

SERVICE SYSTEMS There are many establishments where food is served outside the home, these include: Ø Commercial o Restaurants o Cafà ©Ã¢â‚¬â„¢s Ø Non-commercial (Institutional/On-site) o Business o Government o Education Ø Military In each type of establishment food will be served in a different way, service systems are defined by what dishes and utensils are used, but mainly by the manner of presenting the meal to the customer, clearly the type of service is defined by the desired target customer. These are the major food service systems: Table service Ø Plate service Ø Gueridon service Ø Silver service Ø Family service Other Service Types Ø Buffet Service Ø Take away service Ø Counter service Ø A la carte Ø Table d’hote Specialist food service systems Ø Hospital Service Ø In-Flight Meal Service Type of service depends on the menu, dà ©cor, uniforms, table settings, ambiance and cuisine. Table Service Table service is a method of food service in which the waiter brings customers’ food to the table and places it in front of them. There are a number of different styles of table service: Plate service / American service All food is cooked, portioned and plated in kitchen. It is then served by a waiter to the customer, generally this is done from the right with the right hand. This type of table service reduces staff requirements compared to other types e.g. Gueridon service. Advantages Ø Casual dining Ø Portion control Ø Less service skill needed Disadvantages Ø Less personal Ø Guests can not choose portion Guà ©ridon (French Service-service à   la franà §aise) This is an elaborate type of service in which the guest’s food is prepared in the kitchen and is subsequently arranged on silver salvers, which are placed on and served from a small cart called a Guà ©ridon. The food is heated or flamed at the table side using a small heater placed on the cart; three courses can be served from the tableside Advantages Ø Elegant, Ø Showcases food, Ø Great amount of checking of food can be done Disadvantages Ø Need highly trained staff, Ø High labour costs Ø Capital investment in cart Ø Large amount of space is required for the cart to go around the table Ø Fewer tables in dining room. Silver Service (Russian service, or service à   la russe) The food is prepared and portioned in the kitchen and placed onto silver platters, a dinner plate is placed in front of the customer, in general the right side is for plates and left side is for food – Counter clockwise. Served to the customer using a fork and spoon from the silver platter. This service system is used in banquets. Advantages Ø Elegant Ø Faster than French Service Ø Fully cooked, hot food served at the table quickly

Thomas Hobbes Philosophy Essay -- Thomas Hobbes Philosophy

Thomas Hobbes Thomas Hobbes was an English philosopher who lived from 1588-1679. He attended Oxford University where he studied classics. His occupation was a tutor, but he also traveled around Europe to meet with scientists and to study different forms of government. He became interested in why people allowed themselves to be ruled, and what would be the best form of government for England. Thomas Hobbes was the first great figure in modern moral philosophy. Hobbes had a pessimistic view of people; he believed humans were selfish creatures who would do anything to better their positions. He also thought that people could not be trusted to make decisions on their own, and a country needed an authority figure to provide direction and leadership. Therefore, Hobbes believed in an absolute monarchy - a government that gave all power to a king or queen. He also thought that people should obey their king, even if he is a tyrant. He said that because people were only interested in promoting their own self-interests, democracy would never work. In fact, he thought democracy was very dangerous. But even though he distrusted democracy, he believed that a diverse group of representatives presenting the problems of the common person would prevent a king from being unfair and cruel. Hobbes coined the phrase, "Voice of the people," meaning one person could be chosen to represent a group with similar views. In 1651, Thomas Hobbes wrote his famous work, "Leviathan" which put into...

Russian Revolution and Orwell Essay -- Animal Farm George Orwell Novel

Russian Revolution and Orwell Animal Farm and the Russian Revolution have many similarities and ideas. The characters, settings, and the plots are the same. In addition Animal Farm is a satire and allegory of the Russian Revolution, George Orwell meant for it to be that way. My essay will cover the comparison between Animal Farm and the Russian Revolution. Also it will explain why this novel is a satire and allegory to the Revolution. First of all the characters of the farm have a special role in Russian Revolution. The farm itself represents Russia, with its poor conditions and non-responsible leaders. Napoleon, the evil pig who plays Joseph Stalin in real life. Snowball, the leader who gives aid and information to Napoleon and plays the character Lenin on the Russian revolution...

Food Dye Lab Essay

Abstract: The purpose of this lab was to determine the food dyes present in a selected beverage, their concentration, and then replicate the solution within a 20% margin of error. The beverage we chose was Gatorade Frost Riptide Rush. A spectrometer was used to determine which food dyes were present in the sampled beverage, red 40 and blue 1 were determined to be present. The next step was to determine the concentration of the dyes, this was done by testing the absorbance of the red 40 and blue 1 dyes at varying concentrations; 100%, 80%, 60%, 40%, and 20%. The results for each dye were then plotted in a graph and a trendline was added. The slopes of the trendlines (y=mx) for red 40 and blue 1 were then used to determine the concentrations, which were found to be 15.34% (0.0000138 mol/L) and 14.12% (0.0000028 mol/L) respectively. To replicate the color of the original beverage a 100mL solution was designed, containing 15.34mL red 40, 14.12mL blue 1, and 70.54mL deionized (DI) water. Introduction: This lab was divided into three sections; identifying which dyes are present, determining the concentration of those dyes, and finally to recreate the solution within a 20% margin of error. To identify the dyes present a sample of the beverage was tested in a spectrometer, the highest absorption rates were found to be at 503.7 nm (A=0.281) and 630.7 nm (A=0.270). This lead to the conclusion that the beverage contained red 40 and blue 1. To determine the concentration of the dyes a series of dilutions was prepared for both dyes and tested with the spectrometer. This data was converted into point graphs and a trendline was established. The slope of the trendline (y=mx) was then multiplied by the Absorbance of the associated dye to find the concentration. The final goal was to replicate the beverage using the data gathered. To accomplish this a solution was designed consisting of 15.34% red 40 and 14.12% blue 1. Experimental Procedure: To complete the experiment a variety of materials and equipment was required. The spectrometer tests required a computer with Logger Pro software, samples of Gatorade Frost Riptide Rush as well as red 40 and blue 1 dyes, DI water, a spectrometer, cuvettes. In order to prepare the dilutions and replicated solution 10mL & 100mL graduated cylinders, various beakers, a 200mL erlenmeyer flask, and a glass stirring rod. To identify the dyes present in the Gatorade, a test was performed with the spectrometer. The first step was to set-up the spectrometer and calibrate it using a sample of pure DI water. Following this a cuvette was partially filled with a sample of Gatorade and inserted into the spectrometer to be tested. The points of highest absorption were determined to indicate the presence of red and blue dyes. The initial step to determine the concentration of the dyes previously found was to prepare a set of serial dilutions at 20%/40%/60%/80%/100% dye concentration. To prepare the 20% dilution 1mL of red 40/blue 1 was combined with 4mL of DI water. This method was used to produce the remaining dilutions with 2mL/3mL, 3mL/2mL, 4mL/1mL, and 5mL/0mL (mL dye / mL DI water). Each of the previous dilutions was tested in the spectrometer and data was recorded. Using the data obtained two Beer Law plots were plotted for both dyes and trendlines were added. The slope of the trendline was found and used to calculate the actual (mol/L) and percent concentrations of red 40 and blue 1 in the selected Gatorade. In order to replicate the color of the Gatorade, a 100mL solution consisting of red 40, blue 1, and DI water. This was accomplished by combining 15.34mL red 40, 14.12mL blue 1, and 70.54mL DI water in a 200mL erlenmeyer flask. A sample of this solution was then transferred into a cuvette to be tested in the spectrometer. The solution was tested alongside the data from the Gatorade sample, and the margin of error was calculated to conclude how similar the two solutions were.

Halesowen College Essay

This report is being written to the Human Resources Manager to support my application for the above stated job. Procedure: This report was compiled by analysing the job description for the above post. I have also analysed the skills which I have acquired in my current temporary post as well as from past jobs and college. Findings: These are the skills that are stated that I feel should be filled and how I am a suitable candidate for the job. I have itemised them under headings shown. Employability Skills Inputting data onto the computer systems – I have done this in my job in an opticians I entered the daily and weekly figures for the sales of glasses and contact lenses. Have good time management skills – This was proven when I had to use my time to liaise with customers and also when I had to do a required task by a set date, I also arrived to work on time and met any targets that were set. Qualifications – I have an English GCSE at a grade D and a Maths GCSE at a grade B. Be discreet and respect confidentiality of information – This was a must have skill as I was handling patients personal data on a daily bases at the opticians. Retrieval of information from computerised system – I had to retrieve information about the goods that were selling and that were not, I also had to get monthly profit sheets this was done on weekly and monthly basis, I have also retrieved work from my college work and copied it onto my memory stick. General administrative duties – I had done this on a weekly basis for example when I was posting appointment reminder letters which were to advise patients to book an appointment because they were now due, I also did the filing on a weekly basis and sent out any faxes to NHS trusts as required, I also did this when working in HR when I had to send out letters to students regarding exams or any other information. Setting up exam data on a computer system – I had done this while working in HR when I had to key in the dates and times that students had exams. Having fast and accurate keyboard skills – I have done this when working in HR when I had to send out emergency letters to the parents of students regarding the behaviour of students, I also did this when working in the opticians when I had to inform patients that their contacts lenses or glasses had arrived. Be able to show a good standard of literacy and numeracy – I have achieved this when I was in college as I have received G.C.S.E’s in Maths and English. Processing enrolment fees, including cash handling and using an electronic cash register – I had done this on a regular basis when working in the opticians as I was making sales on contact lenses and spectacles on a regular basis. I also did this while working in HR when I had to handle money for coach passes for students. Communication Skills Typing letters and memos – I had done this when working in the opticians when communicating with suppliers and staff regarding orders and they day to day running process I had also done this while working in HR when I had to write to students regarding exam times and any other concerns for the attention of their parents. Answering and making telephone calls – I had also done this frequently on a daily basis when reminding patients about their appointments and also regarding the completion of the spectacles, I also answered phones will working in Human Resources regarding people asking for application forms and prospectuses.

Inherent Fallacies Essay

We humans live in a world were illogical fallacies run rampant. In 12 Angry Men the author illustrates everyday illogical fallacies people have in the setting of a court jury. Jurors: 3, 4, 7 and 10 have their own fallacies that are unique to them in the play; but can be found in common people in everyday people. In 12 Angry Men the illogical fallacy for Juror Number 3 is a general fallacy. This fallacy is the result of an emotional prejudice by juror 3 has as he compares the defendant with his own child. Juror 3 says in the play, You’re right. It’s the kids.  The way they are—you know? They don’t listen. I’ve got a kid. When he was eight years old, he ran away from a fight. I saw him. I was so ashamed, I told him right out, â€Å"I’m gonna make a man out of you or I’m gonna bust you up into little pieces trying. † When he was fifteen he hit me in the face. He’s big, you know. I haven’t seen him in three years. Rotten kid! You work your heart out†¦. All right, let’s get on with it. (Reginald Rose 8) His emotional prejudice gets in the way of his critically thinking through the evidence because he has emotional conflict with his own son. He is grouping all teens together because of his altercation with his son, and Juror 3 is just punishing the young man on trial because he cannot come to turns with his own failings as a parent with his child. Towards the end of the play Juror 3 is all alone on the vote count; he â€Å"looks around at all of them for a long time. They sit silently, waiting for him to speak, and all of them despise him for his stubbornness. Then, suddenly, his face contorts as if he is about to cry, and he slams his fist down on the table† †¦ (thundering) All right† (30). Juror Number 4 and 10 each has prejudices about slum dwellers. This prejudice gives way to genetic fallacies in each juror’s thinking that at the beginning of the deliberations cause them to vote guilty in the initial preliminary vote. Juror 4, for example, says, We’re missing the point here. This boy—let’s say he’s a product of a filthy neighborhood and a broken home. We can’t help that. We’re not here to go into the reasons why slums are breeding grounds for criminals. They are. I know it. So do you. The children who come out of slum backgrounds are potential menaces to society. 23) The play says that he is a man of wealth and position. We can also determine this by his attitude about people from the ghetto from his previously mentioned statement. Juror 10 is prejudice for the fact that he came from the slums,I don’t mind telling you, mister. We don’t owe him a thing. He got a fair trial, didn’t he? You know what that trial cost? He’s lucky he got it. Look, we’re all grownups here. You’re not going to tell us that we’re supposed to believe him, knowing what he is. I’ve lived among ’em all my life. You can’t believe a word they say. You know that. 5) This line of thinking also can be seen when Juror 4 tells them, â€Å"Next, the boy claims that on the way home the knife must have fallen through a hole in his coat pocket, that he never saw it again. Now there’s a story, gentlemen. You know what actually happened. The boy took the knife home and a few hours later stabbed his father with it and even remembered to wipe off the fingerprints† (9). Juror Number Seven has no need to go over the facts again; he votes with whatever the majority of the vote is deciding. Juror 7 is in a hurry to get to the play he has tickets for as noted on page 3, â€Å"Right. This better be fast. I’ve got tickets to The Seven Year Itch tonight. I must be the only guy in the whole world who hasn’t seen it yet. (He laughs and sits down. ) Okay, your honor, start the show† (3). His prejudice that gets in the way of him critically thinking through the case is selfishness, which leads to a slippery slope illogical fallacy in the play. He says to the foreman,I don’t know, most of it’s been said already. We can talk all day about this thing, but I think we’re wasting our time. Look at the kid’s record. At fifteen he was in reform school. He stole a car. He’s been arrested for mugging. He was picked up for knife-fighting. I think they said he stabbed somebody in the arm. This is a very fine boy. (7) This statement highlights the laziness of juror 7 to mean for not necessarily do any of those things correlate with killing his father. The prejudices of all jurors are the basis of the story. These prejudices lead to many illogical fallacies that are shown and resolved throughout the play for each juror. They are attempts by the author to show how every day are riddled with fallacies of logic and how people’s personal conflicts cloud their critical thinking to reason. This play suggests that we all need to examine ourselves before we rush to any type of judgment.

Lord of the Flies Book Report Essay

Lord of the Flies is a book by William Golding and was written during WWII. His choice to join the navy changed the way he viewed the world. A group of students were being evacuated from an airplane that is in a lonesome island. Once the group is settled in, they elect a boy of the name Ralph to be leader. A dispute is started on how their will be rules and who governs who. Problems have risen and the group is torn apart. Lord of the Flies theme is that being hungry for power is natural in humans and examples are given when the band chooses a leader, decision making of the boys, and uncivilized acts among themselves. The theme in Lord of The Flies is seen throughout the novel. For example, they voted on a leader to help have order and act in an organized manner. Jack was a nominee who ran against Ralph. JAck really wants to be the leader, but of course Ralph ends up being the popular vote. â€Å"We’ve got to have rules and obey them. After all, we’re not savages. We’re English, and the English are best at everything. ‘† (Golding 40). Golding states that the group must be organized, they are not animals. They know that without order, everything they are could collapse and be their downfall. Plus they call themselves the best at everything so they could have some faith of getting by. â€Å"They obeyed the summons of the conch, partly because Ralph blew it, and he was big enough to be a link with the adult world of authority†¦. † (Golding 50). Here it shows the Ralph had what it takes to be a leader, everyone listens and takes his orders without question. Towards the end of chapter four, a character by the name of Piggy wines about some rude hunters, Jack hits the poor character breaking the glasses they were wearing. In the story, being power hungry is a pretty common thing and many examples are portrayed such as the group being split, so there is not one main leader. These islanders act in such a way now that they have obtained power. There will be groups. Jack doesn’t like the idea of Ralph being a leader, but is satisfied with his numbers in his own group. â€Å"The world, that understandable and lawful world, was slipping away. † (Golding 82). It says that they everything they know about society is going downhill, they have started their own world. Everyone wanted power, no one liked the idea of being a follower. â€Å"‘Shut up,’ said Ralph absently. He lifted the conch. ‘Seems to me we ought to have a chief to decide things. ’† Which very blatantly shows how much Ralph thinks he has total authority over all the boys. â€Å"I ought to be chief,† said Jack with simple arrogance, â€Å"because I’m chapter chorister and head boy. I can sing C sharp. † (Golding 229-231). As of reading it is clear that Jack’s thirst for power was most utterly real and has been going on from the beginning of the book. He saw himself as the big-shot. Evidence is given that Jack might want to be the antagonist of this novel, Lord of the Flies. All Jack really wants is to show he is the true leader nothing much, yeah he wants order, but all in the wrong ways. Finally, is the uncivilized way the boys have acted among the groups that have done more damage than good. They all go through this face to behave well and have order with each other trying there best to ignore all the negative and chaos of a bad government. Biggest bust of the novel was when Piggy got demolished by a giant boulder that had flattened him. Who was to blame? Jack as everyone pointed fingers to him along with a so called Roger. Roger was a savage man, who knew that such evil could be brought out from a human being. â€Å"As he did so, he heard Jack’s voice from the top. ‘Heave! Heave! Heave! † (Golding 193). Jack was most likely behind this diabolical plan that murdered the poor innocent Piggy. The great rock that had killed Piggy had bounded into this thicket and bounced there, right in the center, making a smashed space a few feet in extent each way. †(Golding 192). It is obvious that these two men were the evil masterminds behind the death of Piggy. In the beginning of the book, the group came across a pig while hunting and without a doubt kill the poor creature. Jack’s true side came out, this was the part where he would become the bad guy in the story, stabbing the pig had been enough p roof to show he is a killer. In Lord of the Flies, a group who had been left on an island due to their plane coming on a crashing course evacuating their homes because of treacherous war, are now left to make there own decisions creating new order around them. While waiting for help to arrive, all sorts of issues are created with the main problem being leadership. Lord of the Flies theme is that being hungry for power is natural in humans and examples are given when the band chooses a leader, decision making of the boys, and uncivilized acts among themselves.

The Company Report. Astra Zeneca Essay Example | Topics and Well Written Essays - 1000 words

The Company Report. Astra Zeneca - Essay Example AstraZeneca was incorporated in 1992 and is headquartered in London. It has 27 manufacturing sites in 19 countries. The company's portfolio of marketed medicines include Arimidex, Crestor, Nexium, Seroquel, Symbicort, Pulmicort, Zoladex, Seloken/Toprol-XL, Diprivan and Merrem. Across all activities, AstraZeneca continued to work closely with all stakeholders to provide medicines that meet patient needs and add value for society, within the scope of existing therapy areas and beyond. 1. Strengthening pipeline of new medicines: To bring the most benefit for patients and those who treat them, one must continue to understand what makes a difference for them - and apply that insight across all activities to remain targeted on their changing needs. For the future, sustainable long-term success depends on further strengthening the flow of new products - whether from own laboratories or from outside AstraZeneca. 2. Marketing: Understanding the customer requirements and inventing a product that solves customer problems will not generate revenues for any organization. Success of any product depends on the way it is projected, marketed and on its lifecycle. This not exempt to pharmaceuticals industry. So, constant efforts have been made by the company on Marketing and delivering the full potential of all marketed medicines, through rigorous life-cycle management and excellent customer support. 3. Investment:. That investment is focused on life-cycle management of key marketed products, developing new products with an emphasis on efficiency and effectiveness improvements, and intelligent acquisition and licensing of products and technologies that will supplement our internal efforts. Major investments were also announced during the year in new R&D facilities that will support this strategy, notably in the UK and China. Company's recent performance: Strengthening pipeline of new medicines: Enhancing in-house discovery and development: During 2006, the company continued to improve the efficiency of internal R&D processes and the effectiveness of decision-making so that we can quickly eliminate weaker drug candidates. The results of drive to improve productivity are reflected in the sustained size of the early development portfolio. During 2006, 21 candidate drugs were selected for development (compared with 25 in 2005 and 18 in 2004).We have a number of compounds in the later stages of

Immunization vs incidence of Autism Essay Example | Topics and Well Written Essays - 2000 words

Immunization vs incidence of Autism - Essay Example Immunization is one of the factors that have been implicated in the incidence of autism. Since 1999 there has been a controversy about whether thimerosal–containing vaccines contribute to the causes of Autism Spectrum Disorders (ASDs) and neuro-developmental disorders (NDDs) in children. Autism affects not only the children living with the condition but the families of these children. Some siblings have to learn how to cope with a brother or sister who is autistic. It is of great importance to parents and has caused many parents to question the safety of immunizing their children. Several parents have refrained from immunizing their children against common childhood diseases. This has caused conflicts in schools where immunization is a requirement of a young child entering school. It is important therefore to understand as much as we can about this disorder and whether there is in fact a connection between vaccination and the disorder. The purpose of this paper is to explore the relationship between the Autism Spectrum Disorder spectrum and immunization. The paper seeks to review the research evidence provided on both sides of the debate. Does the immunization of a child in fact increase the possibility of developing autism or is there no relationship between the chemicals in childhood immunizations, e.g. thimerosal and autism? It is important to try to determine how valid and reliable the research studies are. Parents need to be reliably informed about the consequences and possible dangers of immunizing their children. The analysis of the topic could help them in their decision about whether to immunize or not. An initial examination of the topic could help in the weighing up of the pros and cons of immunization against the possibility of the child being vulnerable to developing the autism disorder or any other neuro-developmental disorder. It

Cell Phone Usage and Texting While Driving Assignment

Cell Phone Usage and Texting While Driving - Assignment Example When an individual uses a cell phone, his or her concentration gets shifted from the road to what is being discussed over the phone. As a result, an individual may not notice a vehicle making a change on the lane, or a vehicle speeding from the opposite direction thus causing an accident via colliding heads with it. Pedestrians hitting is the most severe offence that is culpable that an individual can commit while using a cell phone and at the same time driving. The use of hand free gadgets not necessarily limits an individual chance of causing an accident in any manner. Various researches and studies have proved the statement. Playing mobile games and texting while driving is a perfect example of behaviors that are irresponsible characterized by the users of cell phones. The behavior least acceptable is the receiving of emergency calls in situations that are certain. On the contrary, there are no justifications for gaming or texting on the phone in whatever situation. That is why va rious solutions have been put across to curb such a behavior. Solutions are such as banning the activity, exerting peer pressure and raising awareness and safety improvement through technology use. Cell Phone Use Ban While Driving Globally, several countries have banned the usage of cell phone while driving on the public roads. For instance, in the United States of America, various states have entirely prohibited the cell phone usage while driving. On the other hand, some states have partially banned the usage of cell phones while driving. This means that, the banning is imposed upon specific vehicles such as vehicles used for public transport and buses. In some cases, the ban might prevail in areas that are specific including residential neighborhoods downtown... This essay focuses mostly on cell phones that have played a significant role in our lives today. The researcher analyzes modern usage of cell-phones while driving topic and states that utilization of cell phones while driving can result to fatal or dangerous outcome on the public roads. In essence the trend of diving while texting have rapidly increased. Driving and cell phone usage are not compatible just like driving and alcohol. The combination of the two only results to endangering one’s life and other innocent people as well. Thus, the purpose of this essay is to provide solutions to the above problem via stating the advantages of banning cell phone usage/ texting while driving. From researches conducted, it is obvious that texting while driving has severe consequences. This is because of their potential to eliminate the magnitude of cognitive, visual and manual destruction that occurs as a result of receiving or sending text messages. Safety automotive technologies such as cross-traffic alerts, warning systems in case of collision, stability control that is electronic and change indicators in road lanes will enhance the mitigation the driver inattention consequences. Finally, children, parents, community leaders and professional in the insurance industry have a role to play in ending this habit. In conclusion, the researcher sums up that it is not acceptable socially to drive in absence of a seat belt or drive when you are drunk, the same should be applied to texting while driving.

The Change of Female's Role in the Society Essay

The Change of Female's Role in the Society - Essay Example Whatever the exact cause, women are assuming more roles in society. The traditional woman limited herself to household chores and nurturing children. The other role involved supporting her husband emotionally to ensure he succeeded in his projects. The males took care of more tasking responsibilities. Men provided families with basic needs and ensured security to their families. Boys learnt the responsibilities expected of them at a tender age. Society also instilled girls with values that made them better nurturers. According to Makow, the traditional woman assumed the passive role in a family. However, times have changed and the female role in the family, workplace, and society has changed. The modern female does not rely completely on the man for provision of basic needs and security, while she submits passively. Contrary to the traditional females, the modern woman seeks to have a voice in making family decisions. Although still a nurturer, she takes other responsibilities and de mands equal treatment from her husband. Women realize the need for shared responsibilities in times when most economies of the world are declining. In many societies, there is rising pressure to live comfortable lives and give children quality upbringing. In such societies, a man cannot fulfill such responsibilities singlehandedly. In a society that promotes equal education opportunities for all children regardless of being male or female, women cannot sit idle with their skills. Therefore, they seek job opportunities as their male counterparts. Therefore, women contribute to family progress financially. However, critics argue that this contribution comes at the price of neglecting their responsibility as nurturers. According to Walravens, the modern woman tries to strike a healthy balance between motherhood and career (2011:2). Some societies do not believe that a woman can run both, effectively. However, the era for working women is here and society should appreciate their contrib ution. The modern female competes for senior positions in the workplace. She is more confident and is ready to take up the challenging responsibility, traditionally reserved for men. The modern female has to rise over any inferiority and vie for leadership positions. According to a study in the United Kingdom, women have better qualities that would transform the leadership systems today (Hudson R&D, 2008:3). Women of the c-level proved to be better leaders; they displayed competitive decision-making, strategic planning and critical thinking and were result-oriented, just like men. Due to their ability to consider more typically female characteristics involving altruism and openness, they scored higher in leadership. Data like this should help society realize that women maybe the transformational leaders, society urgently needs. Women pursue any career of their interest and are proving efficient in their jobs. The female is more assertive in the society today. Women are more vocal in demanding equal treatment in society. The modern woman wants society to realize that time has proved tradition wrong and that she is not inferior to man. Society should accord females more respect and appreciation for the sacrifices they make to make families a success while they are pursuing demanding careers. More women engage in politics and demand equal representation in governments. The law provides for equal representation for women in parliaments. A good number of women today hold

Sudden Death Case Study Example | Topics and Well Written Essays - 750 words

Sudden Death - Case Study Example The human rights mechanisms of the United Nations have addressed the issue of discrimination based on sexual orientation and gender identity in a range of ways. From the various discussions and considerations of the United Nations human rights mechanism, it is clear that lesbian, gay men, bisexuals, etc. have the right to non-discrimination and that they have the right to equality before the law. (Ian Martin, 2006)1 The present study focused on the issue of a man who is identified as bisexual is found dead in his apartment and has not been seen by his neighbors for the past five months. He was dead for the past six weeks. At the inquest, it came to light that he was not known to anybody, only a friends number was found, when contacted revealed that he had no family, was bisexual and was feared of being infected with HIV+. Same sex couples do not enjoy the same rights and protections as opposite sex couples, and consequently suffer from discrimination and disadvantage in access to social protection schemes, such as health care and pensions. In the labour market, a majority of Lesbian, Gay, Bisexual and Transgender people continue to hide their sexual orientation or to endure harassment out of fear of losing their job. In a book published by the International Labour Organization (ILO) in 2003, Jordi Estivill explains that "social exclusion may be understood as an accumulation of confluent processes with successive ruptures arising from the heart of the economy, politics and society, which gradually distances and places persons, groups, communities and territories in a position of inferiority in relation to centres of power, resources and prevailing values". People can be socially excluded as a result of many different, and sometimes compounding, factors. While young Lesbian, Gay, Bisexual and Transgend er people are at risk of being discriminated and excluded because of their sexual orientation. The exclusion experienced by Lesbian, Gay, Bisexual and Transgender people results mostly from the discrimination they face in all spheres of life, a discrimination which hampers their ability to have and access equal rights, and to participate fully in society. For one of the main characteristics of the social exclusion of LGBT people is their invisibility and marginalisation, or in more political terms, the lack of recognition of LGBT people as full members of a community and as citizens. (Judit Takacs 2006:5-11) 2 Social exclusion is a shorthand term for what can happen when people suffer from a combination of linked problems, such as unemployment, poor skills, low incomes, poor housing, high crime environments, bad health and family breakdown. The issue of social exclusion is multi-dimensional and one form of exclusion will often lead to another. Social exclusion leads to poor self est eem, which is implicated in HIV risk taking. A study shows that groups primarily affected by HIV in UK are those who are marginalized or socially excluded by the society. 3 Social disorganization may be the cause for the death of person. According to Strain theory of Cohen Cloward & Ohlin Agnew, when individuals cannot obtain goals, hey experience strain or pressure. Under certain conditions, they are likely to respond to this strain through crime. The strains leading to crime, however, may not only be linked to goal blockage but also to the presentation of noxious stimuli and the taking away of valued stimuli. Crime is a more

How does the living wage relate to the labour movement and how does Essay

How does the living wage relate to the labour movement and how does the labour movement relate to the living wage (employment relationship) - Essay Example In addition to that, globalization has also led to a few number of state renounce the laws that govern the employees. Due to the mere ignorance and the globalization factor, majority of the states have cut of the wages of their employees to go down more than they deserve. This occurs mostly in the sector where skills are not needed and they are not counted as increasing the economy (McConnell & Brue, 1999). Due to all the reasons mentioned above, numerous organizations that claim to fight off low pay, or living wage or fair pay have been introduced in the last twenty years. This has happened in majority of the countries both the developed countries and the developing. They have acted a key part in the society since they gather, educate and air the views of unsatisfied employees to the government who for a very long time have been going on with a low pay, way down more than the standard one. The activities that these labor organizations do have yielded positive results for instance, one of the results they have yielded is that wage tribunals have been happening more than they used to. In addition to that, the labor work force has also been awarded for the good work they portray of campaigning for or fellow human rights. Some of the benefits that the employees have gained for is for instance having a weekend, which has two days, if they work on holidays they get paid and majority of the organizations that employ them have focused on the 8 hours of working each day and compensation for any extra minute spent working (Victor et al., 1998). In a lay mans’ dictionary if we try to look at the definition of the term labour movement, it is the movement of workers for enhanced management by employers, for the most part through the creation of labour unions. So how does it (the labour movement) relate to the living wage and how does the living wage relate to the labour movement? Living wage and the labour movements go hand in

Administrative Law Essay Example | Topics and Well Written Essays - 2250 words

Administrative Law - Essay Example ts. Consequently, there has been an urgent need to tackle and overcome such activities of prostitution which are in most communities considered as unacceptable. However, many countries in the light of the stated problem have legalized prostitution through brothels with the imposition of certain restriction so as to minimize criminal offences, simultaneously preserving social interests. For instance, even though an increasing percentage of population worldwide deciphers a strong believe that legalization of prostitution or brothels can de-motivate the performing of such offences, communities still perceive that such acts are immoral and should never be legalised as it might harm the social environment and the following generations by a large extent. Based on this understanding, in the light of Brothel Licensing Act 2011 (Cth), the case scenario of Alice will be assessed. Alice is an adult citizen of Sydney and runs a number of art galleries. Deciding that she would become a brothel â €˜madam’, Alice renovates a dilapidated youth hostel into a high class brothel. Correspondingly, she applies for a brothel license pursuant to the Brothel Licensing Act 2011 (Cth). Although she is granted with a brothel license, two conditions were mentioned rigidly in the agreement which she feels to be inhibiting her business growth prospects. Accordingly, many issues are observed to emerge opposing the license granted to the brothel. Concentrating on these issues, the report will intend to evaluate the specifications of such acts and its justness to be enacted. Decision or Decisions That Alice Can Seek Judicial Review Of The Minister decides to grant Alice a brothel license based on two rigid conditions. The first condition restricts that there be a maximum of four people on the premises at any one time. Correspondingly, the second condition deliberates that the brothel shall provide prostitution services only within the hours of 9am to 5pm and from Monday to Friday onl y. It is worth mentioning in this regard that prostitution has been found as one of the oldest professional practices performed by people even after being strongly opposed in the orthodox period of human civilisation. In the current day perspective, many countries including United Kingdom, Canada, France, and Germany among others have made prostitution and brothel legal with the intention to reduce the rate of sex crimes bringing-in various legal restrictions. Laws that prohibit prostitution and brothels have often been opposed by feminists accusing it to act as sex discrimination. Therefore, in a free and independent society, such laws are regarded as inappropriate as these legal implications tend to violate the basic rights and individual liberties unnecessarily. Prostitution services do not harm any of the party engaged in the prostitution due to mutual agreements; rather it does de-motivate people to forcefully indulge in such activities. People who agree to pay value for the pr ostitution services rendered to them at their own will and interest are the likely clients of the brothels. It has often been mentioned that it is appropriate to enact strict laws against trafficking defining it to be a category of sex crime, rather than on brothels which focuses on agreed sexual activities1. Thus, with reference to Alice’

Japanese Abenomics Essay Example | Topics and Well Written Essays - 1000 words

Japanese Abenomics - Essay Example This paper illustrates that the Abenomics refers to an economic recovery strategy developed by Abe after taking office in 2012. The strategy focuses on a more relaxed fiscal policy for Japan and an increased depreciation of the exchange rate of the Japanese Yen. We hope to see growth in Japan’s economy based on the three arrows of the Abenomics policy. In the first arrow, people expect the nation to reach the goal of 2 percent inflation rate with two years and an unlimited easing policy. The first arrow of the policy also aims and solving the Yen’s rate of appreciation and amend the nation’s banking laws to integrate and collaborate with the government. However, based on the second arrow of the Abenomics, we hope to see an increase in the public investment and buying processes of construction bonds by Japan’s central bank. The Abenomics registered early positive signs. If Abe and his supporters succeed with the new policy, Japan could offer investment oppo rtunities for the near future for the Japanese people and foreign investors. In addition to the initial success of the Abenomics, other factors particularly the structural reforms can propel economic recovery of Japan and investment interests in Japan. Structural reforms are expected from the Abenomics. The various structural reforms represent the third arrow of the Abenomics. Successful implementation of the third arrow of the Abenomics may result in increased female participation in Japan’s labor market and consolidation of Japan’s farmland. From the growth strategy proposed by Abe’s economic policy, a more cosmopolitan workforce is expected. If the Abenomics succeed in implementing its policies, we expect a change in the longevity and health of the society.

FEMA, CDC and DHS Essay Example for Free

FEMA, CDC and DHS Essay Another example of disaster management through interagency methods include the co-ordination between the Department of Homeland Security and the Federal Emergency Management Agency (FEMA). These two have been working closely with state and local governments and relief organizations to remind residents and businesses in coastal areas to counter hurricane disasters. The Federal Emergency Management Agency a former independent agency that became part of the new Department of Homeland Security in March 2003 is specifically tasked with responding to, planning for, recovering from and mitigating against disasters. FEMA prepares the nation for all hazards and manages federal response and recovery efforts following any national incident. FEMA also initiates mitigation activities, trains first responders, works with state and local emergency managers, and manages the National Flood Insurance Program and the U. S. Fire Administration. The 1960s and early 1970s brought massive disasters requiring major federal response and recovery operations by the Federal Disaster Assistance Administration, established within the Department of Housing and Urban Development (HUD). There were hurricanes, earthquakes and floods. In 1968, the National Flood Insurance Act offered new flood protection to homeowners, and in 1974 the Disaster Relief Act firmly established the process of Presidential disaster declarations. When hazards associated with nuclear power plants and the transportation of hazardous substances were added to natural disasters, more than 100 federal agencies were involved in some aspect of disasters, hazards and emergencies. To reduce the complexity of disaster relief work, these agencies asked President Jimmy Carter to centralize federal emergency functions. President Carters 1979 executive order merged many of the separate disaster-related responsibilities into a new Federal Emergency Management Agency (FEMA). FEMA began development of an Integrated Emergency Management System with an all-hazards approach that included direction, control and warning systems which are common to the full range of emergencies from small isolated events to the ultimate emergency war. The terrorist attacks of Sept. 11th focused the agency on issues of national preparedness and homeland security, and tested the agency in unprecedented ways. The agency coordinated its activities with the newly formed Office of Homeland Security. Today, FEMA is one of four major branches of DHS. About 2,500 full-time employees in the Emergency Preparedness and Response Directorate are supplemented by more than 5,000 stand-by disaster reservists. FEMAs mission remains: to lead America to prepare for, prevent, respond to and recover from disasters with a vision of A Nation Prepared. FEMA works in partnership with CDC. Together, they offer the Integrated Emergency Management Course (IEMC) which is a 4? -day exercise-based training activity that places public officials and emergency personnel in a realistic crisis situation within a structured learning environment. The course has been sponsored and conducted by the Federal Emergency Management Agency (FEMA) since 1982. In 2001, the Centers for Disease Control and Prevention (CDC) incorporated a bioterrorism component into the IEMC. In 2005, CDC’s Coordinating Office of Terrorism Preparedness and Emergency Response allocated funding to the National Center for Environmental Health to add environmental public health elements to the course. Six FEMA/CDC IEMCs for Communities are currently being scheduled as part of a fully integrated partnership between CDC and FEMA. The course builds the awareness and skills needed to develop and implement policies, plans, and procedures to protect life and property by applying sound emergency management principles in all phases of emergency management. The course will increase the level of overall preparedness of participants by helping them understand the roles of environmental public health and other disciplines in an integrated emergency response framework. Additionally, the course will provide chemical, radiological, and natural hazard training modules and interactive exercises for state and local communities. The training program is meant for State, local, and tribal officials from various disciplines; public health practitioners; hospital staff and other health care providers; elected/appointed officials; management personnel; and media representatives. Here is an example of how FEMA(branch of DHS) and CDC are working together in disaster Management: When many victims of Hurricane Katrina returned to their homes they found themselves without electrical power. For residents purchasing generators to provide heat and electricity, the Department of Homeland Securitys Federal Emergency Management Agency (FEMA) and the Centers for Disease Control (CDC) warned of the danger of running the generator inside the house or an attached garage or carport. Bill Lokey, FEMAs federal coordinating officer and Jeff Smith, state coordinating officer for the Louisiana disaster recovery effort, advised residents that the improper use of generators, other gas-powered tools and pressure washers can have serious results. The CDC offers the following cautions on the use of gas-powered generators: Never use generators, grills, camp stoves or other gasoline, propane, natural gas or charcoal-burning devices inside, or even outside near an open window. If you must use one of these devices, use it only outside and away from open windows. Carbon monoxide (CO) is a gas you cant smell or see that comes from these items. It can build up inside your home or enclosed space and poison the people and animals inside. Exposure to CO can cause you to pass out or die. The most common symptoms of exposure are headache, dizziness, weakness, nausea, vomiting, chest pain, and confusion. In addition, residents should make certain that their homes have a carbon monoxide alarm that meets current safety Underwriters Laboratories standards. FEMA and CDC warn that there is also a risk of carbon monoxide poisoning if gas ranges are used to heat homes.